In this study, we compare the machine-learning-based Lasso approach to ordinary least squares regression, as well as the summative approach that is typical of forced-choice formats. We find that the Lasso approach performs best in terms of generalisability and convergent validity, although the other methods have greater discriminate validity. We recommend the use of predictive Lasso regression models for scoring forced-choice image-based measures of personality over the other approaches. Potential further studies are suggested.
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