MEDIA LIBRARY

Company Logos & Media Kit

Download Logo Pack

Logos

This is our primary logo. ​​​​​​
Note the horizontal lockup.

When the primary logo doesn't fit your composition,​​​​​​​ use the vertical lockup.

Clearspace

Our logo should always have space to breathe.

We call the space around our logo the blurple zone.​​​​​​​ Please don't put stuff in it.

Logo Dos ✅

On light backgrounds, use our full-color logo.

On dark backgrounds, use our full-color logo with white text.

On darker colored backgrounds, use our white logo.

Printing one color? Use our dark logo.

Logo Don'ts ❌

Please don't change the color of our logogram.

We love gradients, but using one in the logo isn't permitted.

Please don't add drop shadows, bevels, or other effects.

And please don't rotate, distort, stretch, or alter the logo in any way.

Color

HAI Blurple

#5B42E4 | CMYK 75, 75, 0, 0

HAI Amethyst

#AB5FCE | CMYK 44, 71, 0, 0

HAI Cerulean

#36B1FE | CMYK 62, 18, 0, 0

HAI Deepblue

#141E41 | CMYK 98, 90, 43, 50

Fonts

Primary Typeface — Space Grotesk
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 !@#$%^&*?/<
Download Space Grotesk
Secondary Typeface — Inter
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 !@#$%^&*?/<
Download Inter

If you have questions about these Guidelines or proper use of the Holistic AI Brand Guidelines, please contact marketing@holisticai.com.

Download here