It is estimated that about 42% of companies are using AI in some way. While this can bring considerable benefits to both organisations and consumers by automating tasks, streamlining processes, and allowing greater personalization, it is important to balance innovation with compliance.
This is because AI systems under the scope of relevant existing laws in various jurisdictions, and several high-profile lawsuits have already been brought against companies using AI in ways that do not prioritise compliance.
There is also an increasing impetus to regulate AI specifically due to the novel risks that it can pose, resulting in lawmakers around the introducing requirements that codify responsible AI practices.
Much of this activity has occurred in the US, where AI risk management has been codified into proposed laws at the local, state, and federal levels. This blog post explores several key pieces of horizontal and vertical US federal AI laws making their way through the legislative process in 2024 that organizations need to keep in mind.

Horizontal legislation is legislation that affects multiple applications of AI systems – typically those that are used to make critical decisions that may affect users’ life changes – rather than focusing on one specific sector or use case.
In addition to the several horizontal AI laws that exist at the federal level, there are also initiatives targeting specific sectors and applications of AI, including HR tech.
In addition to HR tech, another application of AI that is gaining attention from senators in generative AI, particularly in light of the upcoming elections.
Whether these acts pass or not, there is going to be increased regulatory scrutiny on AI and automated systems. The FTC, Consumer Financial Protection Bureau (CFPB), Equal Employment Opportunity Commission (EEOC), and Department of Justice’s Civil Rights Division (DOJ) released a joint statement on 25 April 2023 reiterating their enforcement powers and actions already taken against AI and automated systems. The statement also highlighted that multiple components of these tools can violate existing laws if they are not considered or accounted for throughout the entire lifecycle of AI systems, and a number of lawsuits have already been brought against AI applications under existing laws. These agencies have resolved to take appropriate action to protect rights and promote responsible innovation.
With this incoming wave of requirements, preparing early is the best way to ensure compliance.
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